Connecting Your Business to your customer

Services To Grow Your Business

Are you a Zimbabwean business looking to grow, increase profits, worry less about how to keep relevant in an ever-changing online world?

Digital Zimbabwe have the services and tools to help reach your goals.

Work with us. We execute our promises, communicate regularly and generate exciting ideas tailored to your business model and expectations.

Our monthly reports will present valuable measurements and meaningful analytics enabling the tracking of growth, feeding into informed decisions going forward. 

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It all starts with a great website.

website Design

The problem is you probably already have a website but it is not very good!

Too many brands are getting their websites wrong, and they don’t know why.

It is not focused on your user experience, it is not focused on conversion and it's not responsive on mobile devices.

If your site is not designed to convert prospects into leads and then into customers, you are wasting every cent you spend on marketing.

We will build you a website that is not just pretty but that actually converts prospects into returning customers.

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Get Your Brand Seen

Search Engine Optimisation (SEO)

It's time to get your website noticed.

If you want to ensure your business is top of a Google search you must rely on On-page SEO best practices.

Google ranks your website according to four main factors: 

  • Trust 
  • Authority
  • Relevance 
  • User behaviour.

These strategies will rank your website as high as possible in a Google search. 

Our SEO optimisation is guaranteed to increase traffic to your website, attract more prospective customers and increase the success of your business in the long term.

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Get Your Business Found

Authority Development

Let's get the edge over your competition.

Climbing up the search engines can take time.  A solid SEO strategy focused on your business’s long-term growth is essential.

If your business has a storefront or serves a defined area it is termed a "local business" in this case we use a specific set of skills and techniques to get your product or service found in the real world.

Did you know that 4 out of 5 Zimbabwean urban consumers conduct a local search on Google?

We will increase your business’s online visibility - making it easy and convenient for your customers to find and review you.

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crafting effective content that engages your audience

Content Development

Creating compelling content on a continuous basis for your brand can be a difficult and time-consuming process.

When we craft content for your business, it is for a specific purpose with a specific audience in mind. When we define your businesses goals, then we can create optimised content for your audience.

Content Development can be used to generate leads, sales, boost brand awareness and a whole bunch of other strategies that drive traffic and sales.

Content marketing only works when it is measured. When we produce content for your brand we will continuously test and measure which types of content produce the best results for your brand.

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Enhance Your Brands Reputation

Reputation management

Reputation Management shapes the perception of your business’s digital, public image.

Future customers will be checking your online reviews, social media reviews and other information before making a purchase.

These days reviews are left everywhere and anywhere. The damage done to your brand by negative online reviews and comments can be catastrophic. We deal with all your online reviews and complaints with urgency and empathy.

You can focus on your business whilst we focus on growing your brand online and maintaining your hard-earned reputation. 

 Building trust and credibility is the foundation of all successful businesses. 

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Stand Out From The Noise

PAY-PER-CLICK ADVERTISING (PPC)

In the highly competitive digital landscape, Pay-Per-Click (PPC) may be the difference between your success or failure. If your competitors are running PPC ads correctly then you are on borrowed time and need to catch up.

PPC is a form of advertising where you pay every time somebody clicks on your advert in a Google search. What makes Pay-Per-Click such a powerful tool is that these adverts are a form of permission-based marketing. You are offering the exact solution to your customer's query or search at that precise moment. 

 PPC drives interested potential customers to your website or landing page instantly, leading to phone calls, emails, leads and sales.

 At Digital Zimbabwe, we take all the guesswork and mystical voodoo out of PPC to create campaigns that deliver results.

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Influence and Inspire

SOCIAL MEDIA MARKETING

It has never been more important for your business to have a vibrant presence online. Building a loyal audience that loves what you do builds your brand awareness and supercharges your profits.

Social Media is so much more than posting a few pictures and words to Facebook and Instagram. Your social media presence should capture the attention of users and show your value to them.

We start all campaigns by drilling down on specific goals such as brand awareness, audience engagement or leads and sales. 

This expands your brand’s reach and network with relevant influencers in your space.

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Captivate and Nurture Your Leads.

Email Marketing

Email marketing is one of the most cost-effective ways to market your business.

The return on investment (ROI) is markedly higher than paid search, social media, and other channels.

At Digital Zimbabwe we personalise email content, use automation tools and segmentation tactics to send the right content at the right time to your customers.

Save yourself time and your company resources by using Digital Zimbabwe to build, develop, launch, and manage a custom email marketing strategy for your company.

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Reporting That Helps You Make Better Decisions

Measurement & analytics

If you cannot measure something, then you cannot manage it. When you work with us we will provide you with detailed reports to help you improve on your business Key Performance Indicators (KPIs).

We will identify the elements in your marketing funnel that are helping or hurting your conversion success.

But at Digital Zimbabwe, we don't just track your conversion rates. We must have clear traffic attribution to understand where your success and return on investment (ROI) are coming from.

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